Communications and PR

Beautiful Planet devises and implements comprehensive communications and PR and digital strategies, content creation, and influencer management, to help clients achieve their marketing objectives.

We work with traditional media, developing and executing communications plans, media missions, editorial meetings, and collaborations with the fashion industry for cover photoshoots and cover stories.

Our services include digital influencer relations and outreach, hosting press conferences, writing and distributing press releases, speaker opportunities, crisis management, media training and briefing, media familiarization trips, conversation monitoring, trend spotting, and key metrics reporting. We partner with lifestyle, mainline, business, regional, and travel trade magazines, sending committed writers and photographers to publish relevant stories and articles about the destination and services.

Collaboration with TV channels to produce general and special interest programs on travel, golf, and Bollywood, enhancing the destination’s media value and presence. Proactively pursue the publication and airing of positive stories in print, online, and electronic media, and increase media value through press releases about upcoming events, festivals, and special offers. We undertake influencer activations by taking influencers to the destination and using their assets to promote it via print, digital, and social media.

Public Relations

Our relationships span across a wide spectrum of media. Understanding of the media landscape enables us to deliver value to our clients. Our expertise includes arranging press meetings, disseminating press releases, media visits, crisis management, press conferences and media briefings.

Advertising

We work with creative and media buying agencies to effectively position the brands we represent in India. We undertake complete execution of the advertising campaigns. We target the right media which suit the relevant audience.

Research

We work with research agencies to understand the cultural context of the brand to make the communication insightful and focused. This includes primary and secondary research.