Beautiful Planet collaborates with Bollywood production houses to promote its destinations as filming locations through advertising, digital, and social media campaigns, as well as launch events and media interviews. Key initiatives include:
Kubbra Sait x Ireland Partnership: Tourism Ireland utilized the filming of the Apple original “Foundation” in Ireland, engaging with Indian actor/model Kubbra Sait for a digital and social media campaign.
Travel XP and Bollywood Celebrity Couple in AlUla: Travel XP filmed a Bollywood celebrity couple at iconic locations in AlUla, with the episode airing on electronic and OTT platforms.
Visit Victoria and Indian Celebrities: Visit Victoria created content featuring Indian cricket hero Kapil Dev and Bollywood actress Tamannaah Bhatia to showcase Melbourne’s attractions, including the MCG and the ICC Men’s T20 World Cup.
Indian Film Festival in Melbourne: Beautiful Planet supports the annual Indian Film Festival in Melbourne, partnering with IIFM for media visits and social media engagements with Bollywood celebrities.
Ali Fazal and AlUla Promotion: Partnered with Bollywood celebrity Ali Fazal, leveraging his role in the Hollywood movie “Kandahar” filmed in AlUla to promote the destination.
Australian Open 2024 Media and Influencer Famil: Visit Victoria hosted a media, Bollywood, and influencer group during the Australian Open 2024, using a photoshoot to promote Melbourne.
